The marketing guide

  Voice search has become an everyday device that is influencing how we use technology. Voice search, from Google Assistant to Cortana, Alexa to Siri, has changed the digital world. Customers are using their voices more and more to purchase, conduct searches, and obtain information while they're on the road. By the end of 2025, about 55% of households are predicted to have smart speakers, according to recent studies.   For businesses, this trend represents a massive opportunity and  threat. To stay competitive, it's essential to adopt a voice search optimization strategy that takes advantage of these changes. But what does voice search optimization mean, and how can you adapt your website to meet this growing demand? Let’s dive in.        What is Voice Search Optimization? Voice search optimization is the process of making your website and content visible, easily discovered and ranked by voice search engines. This involves modifying the way you create ...