7 Key Areas Of Online Marketing

  Online marketing also known as digital marketing is  the application of various  online tools  and online channels to reach out to customers for the purpose of selling a product or service .

 Online marketing uses digital platforms to reach and engage the target audience. It has become an essential platform for modern businesses to thrive due to the increasing reliance on the internet and modern technologies. The main purpose of online marketing is to generate sales, drive traffic to websites, and convert leads to customers,

In this session, we will  discuss 7 key areas of online marketing which  businesses can  use to get more engagement.

The 7 key  Areas Of Online Marketing

 

 1. Website Optimization/ Search Engine   Optimization(SEO): A well-designed user friendly website is crucial for marketing success. A good-looking websites that have an amazing user interface will give potential customers a good user experience which is a good start for future sales. Good user experience simply means that clear navigation, easy to read and understand write ups.        compelling content and effective call -to -action button.

 

 

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  2. Search Engine Marketing (SEM): SEM is all about paid advertising on search engines like Google. It includes search engine advertising (SEA) which allows businesses to display ads on search engines result pages. The difference between SEA and SEO is while SEO is all about driving traffic to a page,SEA is all about business advertising on a page.

  

3. Social Media Marketing: Social media platforms like Facebook, Instagram,Pinterest, etc gives businesses an opportunity to reach  their target audience from different spheres of life and connecting with them. They can achieve this by creating and sharing content,engaging with followers and running adverts.

 

 
 4. Content Marketing: Content marketing involves  creating good and attractive contents  so as to drive traffic to a business page.Creating content can be done  on different forms like blog post, videos,podcast and  info graphics.

 

 

 
 5. Email Marketing: Email marketing involves sending targeted messages to subscribers of your company's email list. It also involves sending newsletters to your subscribers, it is a great way of keeping a good relationship with customers and reminding potential customers about your product or service.

 
 6. Influencer Marketing: Influencer marketing just like the name is a way of leveraging on popularity or influence of individuals or organizations to promote products or service. This is a very effective way of promoting a brand because influential people have huge followings on social media who can be turn to customers.

 

 

 7. Affiliate  Marketing: Affiliate marketing is a performance-based strategy where businesses  use affiliates to promote their goods and services for a commission based on the customer they bring. These affiliate can be individuals or businesses.